Smart email marketing integration: Mailworx via Finisher
To automate the flow of information to partners and customers, we seamlessly integrated the email marketing tool Mailworx. Registration is flexible and takes place at two strategic points: either directly as an option during user registration in the cLibrary (via femanager) or via dedicated registration forms on the website (via powermail). Technically, we implemented this using custom-designed finishers. These ensure a clean data transfer to the Mailworx API in the background as soon as a form is submitted – stable, maintainable, and deeply integrated into the core process.