Success Factors
A key success factor of the project was the close and transparent collaboration between the university’s core project team and our agency. Regular coordination, clearly defined roles, and short feedback loops enabled efficient and targeted work even on complex issues.
Equally important was the clearly structured, iterative project approach. Instead of locking in rigid solutions too early, concepts, structures, and designs were developed, tested, and refined step by step. This made it possible to immediately incorporate new insights—e.g., from project committees or user testing—into further development.
Early involvement of users and developers proved to be another critical factor. User testing provided valuable insights into actual usage and design acceptance, while close collaboration with the university’s internal web developers ensured that the new web design could be realistically integrated into the existing CMS structures.
Finally, the project was distinguished by the combination of strategic strength and operational feasibility. This allowed the overarching goals of the university to be translated into a robust strategic concept, while simultaneously transforming it into concrete, technically implementable design and structural solutions.
