AI support directly in TYPO3: Marketing Automation LUX now with reasoning

Artificial intelligence has long since arrived in marketing – but many tools remain external aids that first have to be laboriously connected, trained, or made compliant with data protection regulations. Valuable data is often scattered across different systems, which makes daily work more complicated rather than easier for marketers.

LUX's new version brings fundamental change:
The AI is now directly integrated into the TYPO3 backend: GDPR-compliant, practical, and ready out of the box.
Without additional tools, setup effort, or risk to sensitive data, it supports marketing teams exactly where decisions are made and content is optimized—right in the middle of everyday TYPO3 work.

AI in Marketing – right where you need it

AI can support marketers in many areas: writing, planning, evaluating, and optimizing. But what good is that if you constantly have to switch tools or painstakingly export and re-import data?

LUX solves these very issues.
The new version brings an integrated AI feature based on Mistral (EU, GDPR compliant) directly into the TYPO3 backend.
This means no external services, no complicated integrations – just simply use and benefit.

Generativ AI: Supporting your daily Marketing business

In daily business, frequently recurring questions arise where a smart assistant can save a lot of time.
The generative AI in LUXenterprise provides answers to exactly these marketing questions – quickly, comprehensively, and in context.

Examples?

• How can I optimize my site to maximize conversions?
• What do I need to consider in terms of SEO with TYPO3?
• How do you structure an ideal landing page?

AI helps to strategically improve content, plan targeted campaigns, and identify weaknesses early without having to leave the TYPO3 context.

Intelligent use of LUX data

The real highlight: since LLM understands its own LUX data, AI becomes not just an advisor, but a true analyst.
This integration makes it possible to ask specific questions about the tracking and lead data available in the system:

• What is the current status of lead xyz
• Show me the most visited pages in the last month.
• Which pages had no traffic in the last 3 months?

The system provides clear, fact-based answers, enabling data-driven and transparent marketing decisions.

Screenshot-Analyse: A deep look into the data

Another highlight: the AI screenshot tool.
With a single click, the AI analyzes the current page content and provides immediately actionable tips for optimization.

Examples:

• analyze trends and give recommendations
• Recommendations for reducing bounce rates

This not only saves time, but also brings marketing and editorial directly into the flow – real-time feedback, right where the work is done.

Roadmap

The current release is just the beginning.
In the coming months, LUX will be expanded to include additional AI features, such as customizable prompts, proprietary data sources, and the output of charts and visualizations directly in the chat.

The Vision: This makes TYPO3 with LUX the central platform for intelligent, data-driven marketing without tool chaos, data silos, or detours.