The digital world is evolving rapidly — Artificial Intelligence (AI) is one of the biggest gamechangers. As a TYPO3 agency with years of experience, we develop smart solutions to make your website ready for the future. Whether it’s intelligent search, dynamic content, or SEO in the age of Google AI Overviews — we use AI thoughtfully and responsibly.
Artificial Intelligence opens up entirely new possibilities — not just for large corporations, but also for medium-sized businesses, educational institutions, and public organizations. With AI, content can be found faster, users can be targeted more precisely, and processes can be automated.
We help you unlock these potentials — strategically planned and executed with technical excellence.
Automated communication on a new level: available 24/7, intelligent, and accessible — modern AI-powered assistants not only improve service but also ease the workload on your team. Whether it’s customer inquiries, appointment scheduling, or personalized advice, we’ll show you how to use chatbots effectively — and gladly advise you on the right solutions.
With AI-powered search, users find what they really need faster: semantic, context-based, and adaptive. Instead of simple keywords, the system recognizes connections, understands intent, and displays relevant content, products, or services. This makes your TYPO3 website even more intuitive and user-friendly.
Lighten the load on your editorial team by automating time-consuming routine tasks. Artificial Intelligence supports you with automated page structure creation, content management, metadata optimization, translation handling, and the description and generation of royalty-free images — all directly in the backend. This saves valuable time and reduces costs.
We develop dynamic, AI-powered user interfaces that automatically adapt to user behavior and page content. This enables the creation of interactive web elements that showcase your content optimally and deliver a personalized, seamless user experience. The result: a tailored website that delights your visitors and sets new standards beyond traditional interfaces.
With GEO, you prepare your content for the future of search: AI-powered search engines like ChatGPT, Gemini, and Google’s AI Overviews can better understand and directly use your website. This boosts your visibility and ensures your content is optimally presented by the new generation of AI-driven “answer engines.”
The traditional role of search engines—providing links to relevant websites—is increasingly being replaced by direct, AI-generated answers. The most prominent example of this shift is Google’s AI Overviews, introduced in 2024. These generative summaries appear directly above the organic search results, instantly delivering key information to users. As they occupy the most visible spot on the search results page, they are fundamentally changing how information is presented.
According to a Semrush analysis, AI Overviews appear predominantly for long-tail keywords with low search volume. Semrush examined over 10 million keywords and found that nearly 60% of the keywords triggering an AI Overview have fewer than 100 searches per month. This mainly affects information-oriented queries: 88.12% of the keywords that triggered an AI Overview in March 2025 were informational — that is, searches where users look for definitions (e.g., “What is a VPN?”), explanations (e.g., “Is honey vegan?”), or comparisons (e.g., “Renting or buying?”).
These types of content typically sit at the top of the marketing funnel and have traditionally been used to generate reach. Now, however, such pages directly compete with AI Overviews, which often significantly limit their visibility.
In contrast, transactional (1.76%) and commercial (8.69%) search queries—such as “buy protein shake” or “compare best credit cards”—trigger AI Overviews much less frequently and still tend to lead more directly to clicks on websites.
The industries most affected by AI Overviews so far are science, health, people & society, and law & government—sectors heavily shaped by informational search queries. According to Semrush, the impact is growing much more slowly in real estate and shopping, where commercial and transactional searches make up a larger share.
The evolution of the search landscape has introduced new terms that describe how SEO strategies must adapt:
The goal of these new optimization disciplines is to prepare content not only for human users but also for the artificial intelligence behind tools like ChatGPT or Google Gemini. It’s about positioning your brand prominently within the answers these systems provide, securing visibility where traditional click-through rates are declining.
Ellen Mamedov, Global Director of Search Engine Optimization at Intuit Mailchimp, reports a steady decline in web traffic since AI-powered search engines have enabled users to gather information about the company and its products without visiting the websites.
To counter this shift, Mailchimp began updating its websites to better serve so-called crawlers—bots that visit web pages to collect data for AI platforms like ChatGPT and Google Gemini. According to Mailchimp’s research, technical search elements such as page load speed and code snippets for tracking user activity are more important for these bots and AI-driven searches than for traditional search engines. These bots are designed to absorb and process information as quickly as possible, which is why they prefer fast-loading pages optimized for machines rather than primarily for human readers. Mamedov even goes a step further, predicting that websites in general will evolve to primarily serve as data sources for bots that feed large language models (LLMs), rather than as primary destinations for consumers.
The traditional metric of website traffic is losing its sole significance in the AI era. Brands like HubSpot demonstrate that a decline in blog traffic doesn’t necessarily mean a drop in revenue. Although blog traffic decreased significantly in 2024, HubSpot recorded a revenue peak in the fourth quarter of 2024.
In other words: brand awareness and influence can boost conversions even with less traffic. Today, SEO needs to be viewed holistically—not just as a traffic driver, but as a way to strengthen brand presence across all channels.
For brands, this means:
This is how SEO stays relevant—even in times when fewer clicks don’t necessarily mean less success.
Particularly noteworthy is the above-average value of traffic generated through AI platforms. A Semrush study found that the average AI search visitor (coming from a non-Google search source like ChatGPT) is 4.4 times more valuable than the average visitor from traditional organic search, based on conversion rates.
Reasons for the higher conversion rate:
Informed users: Large language models (LLMs) provide users with comprehensive information upfront, so by the time they visit a website, they are often well-informed and close to making a purchase decision. This significantly increases the likelihood of conversion.
Personal recommendation: AI-generated answers are often presented like personal, verbal recommendations, which enhances their emotional impact and persuasiveness compared to traditional search results.
Purchase intent: A December 2024 survey by Bain of over 1,000 people found that 42% of regular generative AI users rely on these tools for shopping recommendations. In April 2025, OpenAI even announced that ChatGPT will soon introduce a “Shopping Button” that directs users straight to a retailer’s website to purchase the researched product.
In the rapidly changing AI landscape, businesses must act proactively and adapt their SEO strategies.
Optimizing Content for AI
Creating Niche Content
Analyses by Semrush show that AI systems prefer to cite content that is specifically targeted to particular use cases and audiences. For example, instead of writing about general saving tips, write an article focused on ‘Smart saving on bulk purchases for families with young children.’ Or comparison guides that clearly differentiate your offerings from competitors.
Quora is the most frequently cited website in Google AI Overviews, followed by Reddit. Users on these platforms often ask and answer niche questions that aren’t covered elsewhere, making them valuable information sources for highly specific AI queries. Incorporating Quora, Reddit, or other well-known sites into your marketing strategy can be crucial for your AI optimization — Google often cites these platforms as trusted sources.
Prioritize Technical SEO
Ensure Crawlability: Make sure AI crawlers can easily read your pages — avoid rendering important content solely with JavaScript, since many AI crawlers do not execute JavaScript.
The selection of sources cited by AI follows the same quality criteria that establish authority in traditional SEO. Content featuring unique data, well-founded analyses, clear structure, and a high level of experience, expertise, authoritativeness, and trustworthiness stands a better chance of being referenced as a source. EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is therefore a key success factor for both organic search results and AI-driven search outcomes.
Whether optimizing for a specific topic or keyword in AI-powered search is worthwhile depends on the individual case. Is your brand mentioned in AI results—or that of your competitors? How are the developments in the AI era currently impacting your traffic and conversions? These factors determine whether you should specifically optimize for AI tools and promote external mentions—or focus instead on commercial search queries with direct revenue potential.
Impressions and clicks are direct signals generated when users become aware of your website through AI-generated answers—for example, by mentioning your domain in AI chat windows or Google’s “AI Overviews.” Currently, this traffic is still reported together with traditional search results in the Google Search Console, making precise analysis difficult. However, it is clear that in connection with AI Overviews, the number of clicks from Google Search is decreasing for many websites, while impressions remain stable or even increase.
Tools like Sistrix and SE Ranking now offer special features to see which keywords your website is mentioned for in AI-generated answers. They track both linked and unlinked mentions, as well as potential traffic coming from AI sources.
Another important approach is analyzing referral traffic through server logs or Google Analytics, for example by identifying visitors coming from AI platforms like chatgpt.com. Ahrefs has even set up a dedicated "LLM Channel" for this type of analysis.
A major challenge remains the lack of transparency of AI systems: we only see the output, but not why a particular source is preferred. Additionally, AI answers are often personalized—based on location, search history, or other factors. The results your tracking tool captures frequently do not match those seen by potential customers, making unified tracking difficult.
Google has already begun rolling out the AI Mode, which offers a ChatGPT-like experience and completely replaces the traditional search results page. If this mode becomes the standard, the user experience will change radically: moving away from lists of links toward direct, contextualized answers.
The Semrush AI Overviews Study shows that the frequency of AI Overviews is rapidly increasing: In January 2025, 6.49% of search queries triggered an AI Overview. This value rose to 7.64% in February 2025 (an 18% increase) and to 13.14% in March 2025 (a 72% growth compared to the previous month).
SEO isn’t dead, but it’s undergoing a fundamental change. If you want to stay visible, you need to engage with GEO, AEO, and AIO now. The days when reach came solely from organic rankings are over. Today, visibility means being at the very center of the answer itself.
For companies, this means an urgent need to optimize their content for AI and large language models before the competition does. Start by analyzing your visibility in AI-driven searches. Investing in high-quality, trustworthy, and machine-readable content—along with optimizing technical SEO—can be crucial to staying successful in this new era of search.
Sources of information
WSJ: AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.
BREAKtheWEB: AI SEO Statistics
Semrush: AI Search SEO Traffic Study
WordStream: Google AI Overviews
SEO Südwest: KI-SEO: Tracking, Tools und KPIs für AIO, ChatGPT & Co.
Bain & Company: Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing
Wired: OpenAI Adds Shopping to ChatGPT in a Challenge to Google
SparkToro: 2024 Zero-Click Search Study
