Hanns Seidel Foundation: in2code

The Hanns Seidel Foundation (HSS) has been committed to promoting democracy, peace, and development since 1967 – both in Germany and in over 70 countries around the world. This mission places high demands on its digital infrastructure. Since 2019, we have been supporting HSS in the ongoing development, maintenance, and optimization of its TYPO3 website – from a technical, editorial, and strategic perspective.

HSS Mockup zeigt Desktop Version der Startseite

Our collaboration is based on a long-term support agreement. In addition to technical maintenance, the focus is on content optimization and continuous modernization. Together with the HSS team, we have improved the usability of various website sections – such as the extensive list of publications – and optimized the overall structure.

A key priority for HSS is the decentralized management of website content by international editors. To support this, we maintain a subdomain concept that enables efficient global project management. All country sites are organized within a single TYPO3 instance. Using the TYPO3 News extension, news from around the world is published and clearly categorized.

For a broad audience, we developed an especially simple login and registration concept: users can securely log in without a password using only their email address. After entering their email, they receive a personal login link—the so-called magic link—via email, which grants them direct access. This method is also used for event registrations and publication orders, making the entire process significantly more convenient.

A particular success of our collaboration is evident in the area of search engine optimization. Thanks to targeted measures—from technical optimization to content strategy—the website’s visibility index has surpassed the value of 1 for the first time (SISTRIX, as of December 18, 2024). In February 2025, a new record was also set with 3 million Google impressions—up from around 800,000 impressions in 2020.

Particularly noteworthy is the success of the “Digital World” portal: thanks to content and structural revisions, both impressions from Google search and ranking positions for highly competitive keywords increased significantly within a short period. Click numbers also rose noticeably—a clear indication of the improved visibility of the content. Alongside this, visual infographics were developed in the foundation’s corporate design to clearly explain complex topics such as machine learning.

HSS in service of

Frau bedient iPad, das ein Webanalyse Dashboard anzeigt

To continuously improve the website, we rely on data-driven analysis processes. Using the web analytics tool TWIPLA, we track relevant KPIs, capture heatmaps, and analyze user interactions. Additionally, we evaluate data from Google Search Console to accurately measure the performance of individual topic portals. This monitoring forms the foundation of our long-term SEO strategy.

Bedarfsanalyse

Unser Ziel in der Bedarfsanalyse: Herausforderungen erkennen und in konkrete Chancen für Ihr Projekt verwandeln. Gemeinsam erarbeiten wir individuelle, passgenaue Lösungen.

Konzeption

Die Konzeption bildet das Fundament des Projekts. In enger Abstimmung mit Ihnen entwickeln wir eine durchdachte, zukunftsfähige Struktur – eine Investition, die sich von Anfang an auszahlt.

Design

Schon früh erhalten Sie klickbare Prototypen, die Sie auf unterschiedlichen Geräten testen können – für maximale Transparenz und Feedback-Möglichkeiten im Designprozess.

Entwicklung

In der Entwicklung setzen wir auf moderne, skalierbare Technologien und klare Standards – für langlebige, wartbare Lösungen mit hoher Qualität.

Deployment

Mit einem für Ihr Projekt optimierten Deployment-Prozess ermöglichen wir automatisierte, fehlerfreie Rollouts – auf Wunsch auch als Zero-Downtime-Deployment inklusive Tests.

Infrastruktur

Ob in Ihrer eigenen Umgebung oder in unserem Rechenzentrum – unser Serverteam sorgt für eine zuverlässige, skalierbare Infrastruktur, auf die Sie sich verlassen können.

Marketing / SEO

Unser Ziel: Ihre Marke sichtbar und relevant zu machen – durch zielgerichtete SEO-Maßnahmen, Google Ads und Social Media Strategien, die zu Ihrer Zielgruppe passen.

Support

Unsere Supportangebote sind flexibel und individuell auf Ihr Projekt abgestimmt. Mit festen Ansprechpartnern und garantierten Reaktionszeiten begleiten wir Sie zuverlässig im laufenden Betrieb.

The Hanns Seidel Foundation’s website grows with its evolving needs—technically, editorially, and strategically. Together, we aim to tailor content even more precisely to user needs, further increase international visibility, and create a digital infrastructure that can meet future challenges.

Haben Sie Fragen rund um TYPO3-Projekte?

Ich helfe Ihnen gerne!

David Richter | Product Owner & Project Manager

Hanns Seidel Foundation Globally connected, digitally strong

Hanns Seidel Foundation (HSS)

Comprehensive support and continuous development

International editorial team and subdomain concept

User-friendliness in focus: Magic link login

Achieving SEO success together

Data-driven optimization: web analysis & monitoring

Our services