Marketing Automation is intelligent analysis software for the identification of website visitors, for lead generation and lead development (Nurturing). For your company, using such a tool means support for marketing and sales through automation and lead generation.
Are you already rely on TYPO3? lux - the Marketing Automation Tool for TYPO3 helps you and your marketing to analyse and identify visitors and develop leads with just a few clicks in the TYPO3 Backend. Finally use TYPO3 as the most important source for your leads and get a return on investment.
Record the development of leads at a glance - in the dashboard of the lux analysis module. Track the scoring of individual leads over the past weeks and make important decisions to influence the behaviour of the website visitor.
A separate module in the TYPO3 Backend allows individual workflows to be easily clicked together in just 3 steps. Thus, for example, actions such as opening a newsletter popup for the visitor can be activated from a certain scoring. Many other triggers and actions are available for you to choose from.
Note: The workflow is part of the Enterprise Edition
Determine the calculation of the lead scoring or rely on our experience. By means of a scoring you can capture "hot" leads at a glance or use it as a starting point for individual workflows and actions.
- lux does not set any cookies (no cookie banner)
- The data of your visitors remain with you
- Besides TYPO3 no other software is needed
- luxletter as a perfect complement with e-mail marketing
- lux is Open Source
"Up to now our TYPO3 served as a better brochure on the internet. With a marketing automation tool we get a visible value of our website. Our marketing must now be measured by the number of Sales Accepted Leads (SAL)".
lux - Marketing Automation
Features & Pricelist
|lux Marketing Automation||Community Edition||Enterprise Edition|
|Visitor identification||CKEditor plugin "email4link", tracking of field input (any form), tracking of whole forms (any form)||CKEditor plugin "email4link", tracking of field input (any form), tracking of whole forms (any form)|
|Visitor Tracking||Pages, site visits, asset downloads, actions and activity log||Pages, site visits, asset downloads, actions and activity log|
|Analysis||Dashboard, leads, page funnel, scoring, content evaluation||Dashboard, leads, page funnel, scoring, content evaluation|
|Workflows||Use of triggers and actions in any combination.|
|Trigger||Already included: page visit, scoring, category scoring, period, page visit with category, identification, company recognition,|
Symfony Expression Language, starting point
|Easily add your own triggers|
|Actions||Already included: Opening a popup (lightbox),|
Show content element,
Hide or show existing elements, Forwarding, Send e-mail, Send to Slack
|Easily add your own actions|
|Export Leads to CRM|
|Individual Scoring Calculation|
|Unlimited scoring properties various Categories|
|Data protection||Opt-Out-Plugin, Respect DoNotTrack BrowserHeader, Toogle all IP-functions, Anonymize IP-address, Toggle tracking of pages and downloads and other features, Anonymize Task, Blacklist||Opt-Out-Plugin, Respect DoNotTrack BrowserHeader, Toogle all IP-functions, Anonymize IP-address, Toggle tracking of pages and downloads and other features, Anonymize Task, Blacklist|
By the way, the free TYPO3 extension Luxletter is the ideal complement to Lux. With it it is possible to create newsletters with a few clicks and then send them to a group of recipients. A large dashboard gives a good overview how the newsletters are received by the target group.
You want to be informed immediately by e-mail or in Slack as soon as a visitor of a larger company is on your website? But maybe this should only happen after the 2nd or 3rd visit? Or alternatively only after a certain scoring? With an individual workflow in lux you can achieve exactly that.
Your sales department would like to receive a daily or weekly report with the active leads on the website? Maybe you also want to receive unidentified leads whose company is already known? lux offers the sending of regular summary mails with all relevant information.
Show your visitors relevant information. With the help of workflows you can create forwarding or pop-ups (lightbox) with appropriate content with just a few clicks. In addition, lux offers a plugin to display page content according to visitor interests (contextual content).