YTRON

YTRON is a leading international mechanical engineering company specialising in innovative solutions in the field of process engineering. Its product portfolio includes, amongst other things, high-quality powder dissolution systems, jet mixers, and emulsifying and homogenising machines, which are used worldwide across a wide range of industries. Since September 2013, we have been working with YTRON as a long-term digital partner, providing comprehensive support to the company in the further development of its digital presence, online visibility and external strategic communication. The partnership has grown steadily over the years and is characterised by a clear strategic objective: YTRON should present itself digitally with the same precision, innovation and high quality as it does in mechanical engineering itself.

A key component of our collaboration is the conception, design and ongoing development of YTRON’s corporate website. In 2022, we oversaw the comprehensive upgrade of the website to version V11, which involved a complete redesign and the implementation of a new HTML prototype. The upgrade was therefore not merely a technical update, but also a design and conceptual relaunch. The aim was to further improve the website’s performance, structure the content more clearly and sustainably optimise the user experience for international target groups from industry, technology and sales.

To make YTRON’s complex product range intuitively accessible to users, we developed an interactive product selector. This is based on a tile-based layout and allows visitors to select their desired application – such as homogenisation, emulsification or dispersion. Depending on this selection, the appropriate machines are automatically displayed and linked directly to the relevant product detail page. The product selector significantly reduces the complexity of the decision-making process and helps prospective customers find the right product more quickly – a clear added value for both users and the sales team.

YTRON Product Selector – Find the right machine in just a few clicks

Another key focus was on presenting YTRON’s global Offices. The previously used accordion-style structure has been replaced by a modern, filterable list of countries. This new solution provides a much clearer overview and makes it easier for international users in particular to get in touch. We took particular care to ensure that a contact person is always displayed, even when selecting a country where there is no direct office. In this way, we ensure that every visitor – regardless of their location – can find a contact and that no enquiry goes unanswered.

YTRON agents with a filterable list of countries

As a LUX customer, YTRON was provided with a customised tracking option: we implemented a link listener on the telephone link in the header to monitor whether and how often it is used. This data provides valuable insights into user behaviour and is directly incorporated into the ongoing optimisation of the website.

Alongside our technical and design support, we have been providing YTRON with comprehensive search engine optimisation services for many years. The aim is to sustainably increase visibility within the highly specialised and fiercely competitive field of process engineering.

Our work is based on a detailed keyword analysis, including terms such as homogeniser, jet mixer and powder dissolution system. On this basis, we optimised existing content and developed new, technically sound content that is relevant to both search engines and technical decision-makers.

These measures led to a significant improvement in keyword rankings and a marked increase in organic visibility. It is particularly noteworthy that the content is now also cited as a trusted source in Google AI Overview and Google AI Mode – a clear indication of the website’s high content quality and authority.

In addition to the website and SEO, we also supported YTRON with the strategic planning and implementation of social media initiatives. The aim was to create a clear structure enabling YTRON’s staff to manage their social media presence independently and sustainably. We therefore developed a comprehensive social media CI concept to serve as a guide for design, tone and content. This document forms the basis for the team’s day-to-day work and is continuously adapted to new requirements.

On-site workshop: Empowering the team
A key component of our social media work was running a workshop directly on-site at YTRON. This approach to empowering the team enables them to develop their own social media presence independently, plan content effectively and make strategic decisions themselves.

A particular focus of our social media collaboration was on specifically targeting young school leavers. Using modern communication strategies, the aim was for YTRON to be perceived not only as a technology leader, but also as an attractive employer offering vocational and technical training. This included, amongst other things, the graphic design of social media posts and job advertisements, as well as the development of content offering insights into day-to-day working life, training opportunities and the corporate culture. The objectives: recruitment, sustainable image building and authentic positioning as a modern industrial company.

To showcase the technical expertise and the people behind the brand, we organised and oversaw a total of two professional photo shoots for the website. The most recent shoot took place in September 2025.
The resulting imagery combines technology, precision and authenticity, and plays a key role in creating a high-quality, credible brand image – both on the website and in social media communications.

Needs analysis

Our aim in the needs analysis: to identify challenges and turn them into concrete opportunities for your project. Together, we develop bespoke, tailor-made solutions.

Design

An optimised user experience for international audiences in industry, technology and sales.

Development

The jointly developed functions were programmed by in2code and adapted to the specific requirements of YTRON

Support

With a support agreement, we guarantee a dedicated contact person who is familiar with the project and can advise the client, as well as rapid response times.

Training

We turn our clients’ staff into TYPO3 specialists. We help train their staff through bespoke workshops.

Projects and products in the TYPO3 area?

Do you have questions about TYPO3 projects and products? I will be happy to help you.

Florian Langer | Quality management

YTRON A long-standing partnership since 2013

YTRON Process Technology

Website, design & technical development

Smart Product Selector

International offices & optimised contact logic

Tracking & data-driven optimisation

SEO consultancy for the mechanical engineering sector

Social media strategy

Focus on employer branding and recruitment of young talent

Content & Photography

Services in the project