Published at 10. February 2021

Why I spend less time with Google Analytics now

Anyone who spends time with website data every day knows the problem: You switch from CMS to the analytics tool, check the KPIs there and then optimise the website again in the backend. We constantly switch between CMS, CRM, Analytics, Search Console, etc....

This costs time and the data is not comparable and inconsistent.

The less time you spend on querying data, changing tools and configuring reports, the more time you have for optimisation and testing.

It is wonderful when the data from the web analysis is available in the CMS. Exactly where the content is created and the conversion takes place.

So it's good to have clever minds like Alexander Kellner in the team. He developed LUX for us and other TYPO3 users. A marketing automation extension for TYPO3.

It saves a lot of time and provides deep insights into the website.

Projects and products in the TYPO3 area?

Do you have questions about Online Marketing?

Our specialist Florian Froidevaux will be glad to help you.

Florian Froidevaux | SEO & Product Marketing

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