Marketing Automation Tip 6: Identify website visitors

Probably the most obvious way is to observe existing forms on the website. This can be a normal contact or callback form, but more complicated registrations for events or services can also be taken into account. LUX works with all types of TYPO3 extensions (form, powermail, formhandler, etc ...) and even with static HTML forms. As soon as a configured form is sent, the properties are added to a lead. If the property e-mail is included, the lead is considered identified.

Tip: We recommend that you deliver the forms without major obstacles such as unnecessary fields or validators, so that the conversion rate does not have to suffer.

Similar to the identification of forms, the input of data in individual fields can also be evaluated directly during the input. This means that form interruptions can also contribute to identification. Here, too, LUX works with all kinds of TYPO3 extensions or even static HTML.

Tip: The visitor has to give his permission for this kind of data analysis. This can be done, for example, via an accepted data protection declaration at the beginning of the visit.

Probably the most frequently underestimated way to identify leads is to query the email address if the visitor wants to download an asset such as a white paper, operating instructions or price table. This is a small barter: "E-mail for useful information" that is gladly accepted.

Tip: If you want to identify your visitors as easily as possible, we offer you interesting downloads.

A completely different option is to send newsletters in the e-mail marketing area (with the LUXletter extension) to your own group of customers and friends. For the purposes of the AIDA concept, former customers are also considered potential new customers, provided they are reprocessed with the help of marketing automation, for example. Since the system already knows the e-mail addresses, LUX takes over them as soon as an interesting link in the newsletter has been clicked.

Tip: Always provide your newsletter with interesting teaser texts so that the reader is encouraged to click. This is identified and can be provided with other interesting information on the website.

Do you already use an internal area on the TYPO3 website where customers can log in? After logging in like this, is further interesting content available to the visitor directly in the browser or for download? LUX is so clever that such a login is already used to automatically identify the visitor.